mfa identity re-design explanation

The Museum of Fine Arts is a prevailing cultural presence in the city of Boston, Massachusetts. The museum is rich in history and architectural beauty. The re-design of the MFA identity focuses on both of these elements. The history and the architectural integrity of the museum is exemplified in the process in which the building was created. The building was designed as a pieced together form of architecture, allowing for new additions to be made over time. These new additions show the architectural beauty of the building and also serve as visual proof of how it has evolved over time. The new identity visualizes the nature in which the current museum was pieced together over time, thus embodying both the history and architecture of the institution.