Friday, February 5, 2010

After presenting three different logo concepts to the class, I decided to continue on the path of using the logo to represent the pieced together nature of the museum and the fact that the museum was built in stages.
The original museum design was created with the intention of adding wings to the museum of the course of it's existence. The logo designs I have created aim to convey this architectural technique and the complexity of the museum. Using a map that was kindly given to me by a classmate, I was able to draw sections of the museum. After many attempts to piece together elements of the museum, I found four areas in the museum that when pieced together formed an interesting shape. The four areas of the museum represented are: the Foster Gallery; The Asian Arts area; The Benkrais Wing which hold Egyptian, Roman, and Greek art; and the Modern Art section of the museum. Below are a few versions utilizing the shape created by these museum sections. The interesting part about two of these is that the shape also resembles a city skyline in a way...this could also reinforce the urban location of the museum.

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