Applications_billboard

Applications_merchandise

Applications: Attire

Alternate Logo Representations

Final Identity Specifications

Final Logo

The final logo design

Examples of logo use

Identity Specs

Museum breakdown and logo design

mfa identity re-design explanation

The Museum of Fine Arts is a prevailing cultural presence in the city of Boston, Massachusetts. The museum is rich in history and architectural beauty. The re-design of the MFA identity focuses on both of these elements. The history and the architectural integrity of the museum is exemplified in the process in which the building was created. The building was designed as a pieced together form of architecture, allowing for new additions to be made over time. These new additions show the architectural beauty of the building and also serve as visual proof of how it has evolved over time. The new identity visualizes the nature in which the current museum was pieced together over time, thus embodying both the history and architecture of the institution.

color and type experimentations

More logo varieties

Logo Revision

Based on feeback from class I began to revise the logo design. It was suggested that the design should focus on the museum as a whole, rather than just pulling random parts from the building structure. I worked to create the same pieced-together feel that was created in the first logo studies while also incorporating the museum in it's entirety. Many revisions will follow, but this is one way of representing this concept using the whole museum structure.

Seen here are some further explorations using the logo form I created. The logo form could also focus on different art pieces in the sections of the museum the logo is based off of. In the above explorations, artwork from each different section of the museum is featured in the logo.

After presenting three different logo concepts to the class, I decided to continue on the path of using the logo to represent the pieced together nature of the museum and the fact that the museum was built in stages.
The original museum design was created with the intention of adding wings to the museum of the course of it's existence. The logo designs I have created aim to convey this architectural technique and the complexity of the museum. Using a map that was kindly given to me by a classmate, I was able to draw sections of the museum. After many attempts to piece together elements of the museum, I found four areas in the museum that when pieced together formed an interesting shape. The four areas of the museum represented are: the Foster Gallery; The Asian Arts area; The Benkrais Wing which hold Egyptian, Roman, and Greek art; and the Modern Art section of the museum. Below are a few versions utilizing the shape created by these museum sections. The interesting part about two of these is that the shape also resembles a city skyline in a way...this could also reinforce the urban location of the museum.